AdWords Advertiser Pays $2,000 After Misleading Searchers

ComputerWorld reports that a man who was selling “ineffective antispyware” software through AdWords has paid $2,000 to settle the dispute out of court. Seth Traub, of New Hampshire, used Microsoft’s name in the ads, such as “Microsoft AntiSpyware” for keyword searches on “Microsoft spyware cleaner” or “Microsoft antispyware.” The software Traub sold did not remove spyware, in fact, it reportedly made “users’ computers less secure.” He settled out of court by paying off the legal costs and attorney’s fees.

TaggedAdWords
Want SEW higher in your Google results?Add as a preferred source

More in Industry

View more
Industry

Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.