Only had time to dip into a couple of morning sessions at the IAB’s Broadband Summit in New York today. Some of the more interesting comments were on a panel covering creating content for broadband, moderated by Jack Myers.
AOl’s EVP, Programming and Products Jim Bankoffwent beyond user-generated content, saying what AOL is looking at is user-generated context.
MTV’s Chief Digital Officer Jason Hirschhorn talked user-generated distribution. “If a user ports an iFilm move to their MySpace page, how do you get your content tagged, indexed and branded in this environment?”
Food for thought indeed. And ideas we’ll be examining at ClickZ’s Video Advertising Forum on June 15th. Hope to see a bunch of you there.
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways."
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year.
