Search Stats Don’t Have to be Boring

There’s no shortage of data related to search marketing, with everything from market share numbers to frequency of search terms analyzed by market research groups. Some find all this data deathly boring—but it doesn’t have to be. In fact, with the appropriate presentation style, search data can be downright entertaining, as it was at a recent Search Engine Strategies panel. Christine Churchill has the rundown on the panel in today’s SearchDay article, Searchonomics: Search Statistics Made Fun.

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Five ways to use predictive analytics

Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.