Adotas reports on a presentation made at SES Toronto, where SEMPO said that 80% of PPC advertisers could only handle a 30% or less increase in cost-per-click prices. This is a huge concern, considering the study also shows that three-quarters of these advertisers have seen an increase in CPC prices over the past year already.
Online Advertisers Can Only Handle PPC Price Increase of Less Than 30%
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