Yahoo’s Farechase Adds Features

Yahoo has announced that its Farechase travel service is “generally available,” with a number of new features including integration with Yahoo web search, a social search tool called Trip Planner that enables users to create, tag, share and print personalized trip itineraries, and the integration of Yahoo Maps with satellite imagery so you can check out whether that hotel actually has a beachfront location or not.

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Do You Have a Diversified Local Strategy?

Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.