In a follow-up to last week’s post, Yahoo has said they aren’t testing a new system in Scandinavia. Without giving details about the new system, they say it’s still expected to be unveiled in the second half of this year. Here is the statement they sent:
As we’ve said in the past, Yahoo is working on a new search advertising interface that will provide businesses with a more powerful, easier to use advertising experience. We plan to introduce the new interface during the second half of this year.
For background on the rollout rumor, see our earlier post here. For background on the system, see our forum thread from last August here.
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Whether you're a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.
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