New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are still making purchases through bricks and mortar retailers. Search marketers who aren’t measuring these offline conversions are likely misallocating resources, incorrectly measuring ROI and making other critical mistakes. More details about the findings of this study in today’s SearchDay article, Searchers Still Like to Buy Offline.
Study: Offline Conversions Key to Understanding True Search Marketing ROI
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