Yahoo!: One In Five Land On Car Sites Via Search
from MediaPost looks at a new study from Yahoo finding that one in five visitors to a car web site came from search engines. That 20.6 percent of visitors, up from 17.5
percent last year. Not in that story but from the press release,
the study also found that nearly 70 percent of those buying cars said the first turned to search for advice. Search was also considered the most credible research
source. Need more? I’ve posted an executive summary of the report
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.
