What Americans are Searching For

A new study reveals some interesting patterns in the behavior of searchers, affirming the importance of search to internet users. Among the findings: People are getting more sophisticated in how they search, and surprisingly, say they are not terribly loyal to any one search engine. Today’s SearchDay article, How Americans Search has more details.

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Five ways to use predictive analytics

Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.