Search Advertising and Conversion Lag
Times from Fredrick Marckini at ClickZ looks at how a halted campaign still kept racking up conversions — and why it’s crucial to understand the lag time involved in a
buying cycle, to better understand how well a campaign is working.
Search Campaign On Hold, But Conversions Keep Happening!
More in Analytics
View moreFrom Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Salesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.