Web Analytics Gets Trade Group

Trying to understand activity at your web site? Know what converts, what search engines send you traffic, links that are valuable? Mining this information is all part of
web analytics — and that industry just gained a new trade group to spread news and information about the field. The Web
Analytics Association
provides more information at its web site. See also this ClickZ story: Web Analytics Trade
Group Formed
. Want to discuss? Visit our forum thread, Web Analytics Association (WAA) Trade Group Formed.

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Five ways to use predictive analytics

Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.