NHN (the Korean search engine/portal) who just launched a desktop search app (see: Leading Korean Search Engine Launches Desktop Search App) is planning to stop offering web search in Japan on January 31, 2004. However, “portal, blog, and other services will continue to be offered…” NHN began offering search services in Japan in 2003.
According to Asia Pulse, NHN will no longer offer its search services in Japan because the company, “has been unable to dent Yahoo Japan Corp.’s dominance in the country.” The article goes on to say that Yahoo Japan has about 80 to 90 percent of the country’s search market.
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether.
It's time to re-imagine local search. This next generation search will be highly impacted by the two leading trends of the last few years: social and mobile. The winning local search recipe will serve you recommendations when you need them.
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