Kevin Ryan’s: Last Local Search Hang-ups, offers an interesting discussion about the this booming part of the search business.
Last in the category of holding back the phone books from becoming really effective doorstops are the problems that innovation simply cant solve. For one, there is still an awareness problem with local: Many users simply have yet to learn or become familiar with local search capabilities.
Local marketing is a huge topic and there’s a lot to do here but one fundamental task to start working on first is building your organic search presence
