A new “collaborative” local search product backed by one of the co-founders of PayPal called Yelp is now online. It allows you to search local business info and share recommendations with friends. Additional details in this news release.
JudysBook is a similar type of service that’s currently in beta mode.
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business' local ranking.