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Google Web Crawler: Getting Listed
Explains how Google gathers web pages, for Search Engine Watch members
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Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Google wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.