AdWords has been providing more and more data over the past few months, which lends itself to needing ways to view that data. One such way is a brand spankin’ new toolbar under the Campaigns tab.
The new toolbar allows you to filter and segment data for easy access to insights on what’s going on in your AdWords campaigns. Here’s a screenshot from the Inside AdWords blog:
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?