E-Commerce Holiday Shopping Ends Up 5% for 2009 Season

The 2009 holiday online shopping season began with a 3% increase over 2008. But as the season progressed, so did the shopping. Soon, there was a 4% increase. And just when it seemed like that’s as good as it was gonna get, a final point increase came in at the last minute. In the end, e-commerce was up 5% over the dismal 2008 shopping season, according to comScore numbers:

Screen shot 2010-01-04 at 4.24.57 PM.png

For a look back on tracking e-commerce through the 2009 holiday season, check out these posts:

Online Shopping Up By Double Digits Last Weekend Before Santa Comes
Last Tuesday Sets Online Shopping Record, Breaking the $900 Million Mark
Shoppers Finding Best Deals Online
Biggest Online Shopping Day of 2009 Expected Today as Holiday Spending Uptick Continues
Cyber Monday: We Know You Were Shopping Instead of Working Yesterday
Searches Related to Offline Purchases Have Spiked in Recent Weeks
Signs of Recovery? Online Shopping Up 11% on Black Friday

TaggedcomScore
Want SEW higher in your Google results?Add as a preferred source

More in Analytics

View more
Analytics

Facebook Pulls Ahead of Google In Referral Traffic

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.

Analytics

Reaching the Golden Mean of Branded to Non-Branded Traffic

Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers.

Analytics

4 Ways to Increase Average Order Value

Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic.