UPDATE: Google Caffeine to Launch After Holidays (For the Most Part)

Earlier today, news broke that Google’s new index would launch soon. The news was simultaneously exciting and disconcerting since most SEOs and search marketers are in full-fledged holiday mode, and boy, would this disrupt things.

But Google spam ninja Matt Cutts took to his personal blog to assure that most people won’t get the update until after the holidays. You can breathe that sigh of relief now.

Caffeine will still be rolled out to one data center, which Cutts said will affect a small percentage of searchers.

TaggedMatt Cutts
Want SEW higher in your Google results?Add as a preferred source

More in Industry

View more
Industry

Four ways Google is making SEO easier

One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.

Industry

Pump the brakes: SEO and its sweeping statements

Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here's why you don't need to panic.

Industry

What we learned from SEO: The Movie

SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.