Google Plans to Update Font Faces in AdSense

Google AdSense has been testing different fonts and has found that various fonts fare better than others depending factors such as size and character width. As a result, they are planning a font face update. Here’s what to expect:

Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200

The changes only affect ad units in Latin-based characters and only ads that have been set to “AdSense default” for the font face. The AdSense team recommends conducting your own testing once the changes are in place, in order to get the best performance for your site.

What do you think of the font face changes in AdSense? Tell us in the comments.

TaggedAdSense
Want SEW higher in your Google results?Add as a preferred source

More in Industry

View more
Industry

Bing in the Classroom Now Open to All U.S. Schools

Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.

Industry

Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.