AOL is the latest to get into the “real-time” publishing game. They’ve added Real-Time Topics to each section of news on their homepage.
When you click on a link in the Real-Time Topics section, it will take you to Love.com, a site that tracks buzz and hot stories.
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
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