Google Revenues Increase 3% Year-Over-Year in Q2 2009; Paid Clicks Hold Steady
Google released second quarter earnings for 2009 today, and the news was relatively positive. Revenues increased by 3% year-over-year, coming in at $5.52 billion.
Paid clicks were 2% lower than Q1, but 15% higher than the second quarter of 2008. Meanwhile, the average CPC (cost-per-click) increased 5% over Q1 2009 but decreased 13% from Q2 2009.
Revenues shared with partners, primarily Adsense partners, totaled $1.45 billion in the second quarter, which was down ever-so-slightly from Q2 2008’s $1.47 billion.
Considering the volatile economy going on around the world, you would think this earnings report was good news. But after hours trading on Wall Street was punishing GOOG:
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.
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