SearchDay | Brands Hit Big In Google SERPs

Today's search engine marketing news and opinion: Brands Hit Big In Google SERPs; Vote for Your Favorite Promotion Ideas; Yahoo! Reorganizes; and more.

Today’s Top Story:

Brands Hit Big In Google SERPs, Others Drop
Posted by Feb 26, 2009
Hats off to Aaron Wall for a great article about how Google has used brands as the basis for their most recent algorithm update. Seems many sites have fallen from their comfortable front page rankings in preference for sites well branded in the niche for many of keywords impacted. Insurance companies, …
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage
Lewis

 Vote for Your Favorite Promotion Ideas
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card.
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SEW Expert - Kevin Ryan Kevin
Ryan

 Maximum PPC
More SEW EXPERTS: SEARCHING FOR MEANING SEW EXPERTS: SEARCHING FOR MEANING
Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed.
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SEW Expert - Eric Enge Eric
Enge

 Maintaining an SEO Log
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect.
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News from the Search Engine Watch Blog

Bartz Blogs: Yahoo! Reorganizes, Customer Advocacy Group Created
Posted by Feb 26, 2009
It’s been rumored for a week, and now is making it official in her first post on Yodel Anecdotal: Yahoo! is reorganizing. Bartz says she wants to make things run smoother and simpler. She says the “notorious silos” are gone. Bartz also announced the creation of a Customer Advisory …
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Google News Gets Ads in Search Results
Posted by Feb 26, 2009
Search advertising has come to Google News. Type in a query and you’ll see sponsored links running along the right side just like you do in “regular” Google. Here’s a search for coffee on Google News: Google began testing ads on a variety of its web properties last November. The testing of …
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SearchMe Launches Search Advertising Beta
Posted by Feb 26, 2009
Visual search engine SearchMe has launched a search advertising test and is looking for beta testers. The program is open to 500 participants who will get free advertising for 30 days. To apply, click here. “We are fusing together two popular advertising formats to drive better tracking of both ROI and …
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Best Twitter Tip of the Day
Posted by Feb 26, 2009
Canadian marketer and clever Twitterer Danny Brown pointed out what has to be the best Twitter tip of the day. Use the link you have for your site/blog in your Twitter profile to point to a page about Twitter and other articles you may have written about the service. Hey given …
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Stress Tests for SEO, SEM, PPC at SES New York
Posted by Feb 26, 2009
Regulators are putting banks through stress tests to determine whether they have adequate capital. And if you look at the SES New York conference agenda, you’ll see that you can put your SEO, SEM and PPC programs through some pretty rigorous stress testing at six express site clinics that …
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Yahoo! Sets Facebook SearchMonkey App as Default
Posted by Feb 26, 2009
Yahoo! has set the SearchMonkey application for Facebook as default. This means, when you search for a name and see a Facebook result, the customized result developed by Facebook via SearchMonkey will appear. Here’s an example of the result for Facebook engineer, Alex Moskalyuk: Facebook joins other SearchMonkey apps already set as …
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Google Adds Panoramio Picture Browsing to Street View
Posted by Feb 26, 2009
If you love to travel but the economy or your own budget have you staying home, traveling virtually can be a fun way to still see the sights. Street View on Google Maps tempts our wanderlust, and now they’ve enhanced that temptation by adding Panoramio picture browsing. Panoramio, which was acquired …
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YouTube Adds Help Center Video Submission; API Gets Recent Activity
Posted by Feb 26, 2009
YouTube is now accepting video submissions for its Help Center. Now, users can help others learn how to use YouTube. Simply go to a Help Center topical page (find one that’s super specific) and look for the box on the right hand side where you can submit a video. Here’s …
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Search Engine Watch Forum Discussions

Google algo update – Brands? Feb 25, 2009
I just read a post by A. Wall on how he has seen a lot of brand starting to rank for big money terms out of nowhere, recently…saying this is an update bigger than google florida was. I have been busy with school and am not in any competitive industries (with …
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Do any of you do Charity work? Feb 26, 2009
Just out of curiosity…does any of you guys do charity work? I’d like to do something like that in the future and I guess the way I could help best would probably SEO/internet stuff. However, I’ve been wondering if charities really need that kind of stuff? Ive heard it more than …
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Change to Display URL Policy Feb 25, 2009
https://adwords.blogspot.com/2009/02/change-to-our-display-url-policy.html 5 days ago, the Inside AdWords blog announced a pretty big change to their Display URL policy. If I’m reading the post correctly, it looks like virtually NO advanced notice was provided (i.e. alert customers on Friday afternoon and make it effective 1 business day later on Tuesday February 24th). I’ve seen …
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