SEW Experts: Battling Click Fraud is Important for All Involved

Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. In today’s SEM Crossfire column, “Battling Click Fraud is Important for All Involved,” Frank Watson and Chris Boggs remind us that both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.

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