Bing AI Mode is showing sponsored ads with sitelinks at the top of its answers, unlike Google AI Mode, which mostly places ads at the bottom of the page.
Bing AI Mode is now showing sponsored ads within its content, and the ads appear at the top. We recently covered other ad variations in Bing’s AI Mode, including the new “Learn more” and “Browse” CTA buttons and the Shopping ad results. Today I spotted something new: Bing showing a sponsored ad with sitelinks in AI Mode.
Here is a screenshot of how it looks.
This is different from Google AI Mode. Google mostly shows ads at the bottom of the page, while Bing is placing them at the top.
Bing appears to be testing a different placement for its AI Mode button within the search tabs. A comparison of the test and usual layouts shows how the button's position has changed.
Bing is showing a different AI Mode layout, positioning the submitted query towards the right-hand side and displaying a separate References panel with source links. The usual layout places the query on the left.
Google appears to be showing a new “Get 10% off” offer in rich results. This adds another variation to its existing offer displays, which include “Up to X amount off” and “Copy code.”
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