Google rich results show a new Get 10% off offer

Google appears to be showing a new “Get 10% off” offer in rich results. This adds another variation to its existing offer displays, which include “Up to X amount off” and “Copy code.”

Google

Google is testing a new way to display offers in rich results. Today I spotted an offer shown as “Get 10% off.” I hadn’t seen this type of offer in rich results before, so I am assuming it is new.

Here is a screenshot of how it looks.

new in rich results

Google already shows several offer types in rich results, such as “Up to X amount off” and “Copy code.” This new variation may be part of that same set of offer displays.

This might be an old feature, but I hadn’t seen this type of offer in rich results before, so I decided to cover it.

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