Both Matt Cutts and the Google Webmaster Central team recently turned their focus on helping sites address 404 error pages, which don’t pass link authority and negatively impact the user experience. In today’s SEM Crossfire column, “Google’s New Tools for Site Link Strengthening,” Frank Watson and Chris Boggs discuss the new tools Google has created to assist site owners and SEOs with a quick way to improve a site’s overall impact on search results.
SEW Experts: Google’s New Tools for Site Link Strengthening
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreGoogle wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
SEO pricing: how much does SEO cost? (September 2026 Analysis)
How much does SEO cost? Compare SEO pricing, see what $500–$10,000 a month should buy, uncover hidden costs and calculate your break-even point.