Merchant account owners can now add product questions and answers to their Shopping feed. Merchant Center has a new question_and_answer attribute, and merchants can submit up to 30 Q&As per product.
Google suggests using it for compatibility, sizing, materials, installation, and common buying concerns.
Merchants can send the data through a primary feed, a supplemental feed, or the Merchant API.
Adriaan Dekker shared this on LinkedIn along with a screenshot.
Here is the screenshot he shared.
This gives merchants a way to answer shoppers’ common questions directly in their product data, which could help buyers decide faster and reduce doubts before purchase. It is also a good chance to add detail that product descriptions often leave out.
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