Google tests Sponsored and All products headings in AI Mode

Google is testing a new design in AI Mode for showing sponsored and organic products mixed inline. We recently covered Google showing more ads mixed in with organic products in AI Mode. Today I spotted a new layout where Google adds a “Sponsored” heading above the sponsored products and an “All products” heading above the organic products.

Here is a screenshot of how it looks.

Here is how it looked before.

Google has always marked products as paid or organic, so this may be part of that effort to separate the two more clearly. Personally, I like this new design.