Google is testing a new Shopping ad design that displays key product features against a grey background alongside product images, names, prices, and review ratings.
Google appears to be testing a new design for its Shopping ads in search results. Until now, these ads showed the product image, name, price, and review rating. In the new test, Google also shows key features of the product in a grey background.
I spotted this while searching for “ramps for home.” Here is a screenshot:
Showing key features inside Shopping ads looks like a good addition. If users can see a product’s main features right in the search results, they may be more likely to click through.
ChatGPT is testing shopping ads at the bottom of results that show products from one website, with the site’s favicon and name above grey product cards showing name and price.
Google is testing a new ad format below AI Overviews, with an image on the left and the title and description on the right under a ‘Sponsored’ heading.
Google Ads has opened Automotive Model Feeds, called ‘Vehicle Top Ads’ in beta, to OEMs in the US, Canada, Australia, and the UK, letting car makers show vehicle images, pricing, and specs in Search ads.
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