Bing is testing a new sitelink design with a white arrow beside each link on ads, part of a recent run of sitelink design experiments.
Bing is testing a new design for sitelinks on ads. The sitelinks now appear with a white arrow that highlights each link. We recently spotted several other sitelink designs from Bing, so this may be part of the same series of tests.
Here is a screenshot of this.
Testing new designs like this helps Bing work out how to make its ads perform better. An arrow next to each sitelink could catch the user’s attention and make them more likely to click.
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive more clicks.
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
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