Bing tests new format highlighting top ad and organic results

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for a keyword.

Bing

Bing appears to be testing a new format that gives added visibility to both ads and organic results. In this test, Bing shows website logos below the search bar the first logo representing the top-ranking ad, followed by two more logos representing the websites ranking in the first and second organic positions for that same keyword.

Previously, we saw Bing doing something similar using only organic results. Now, it looks like Bing is picking one logo from the ad and two from the organic results, combining them together.

Here is a screenshot of this behavior.

Bing tests new format highlighting top ad and organic results

Bing tests new format highlighting top ad and organic results

Bing tests new format highlighting top ad and organic results Bing tests new format highlighting top ad and organic results

This is a feature I personally like, since it gives added visibility to both organic and ad results at once, within a single, compact format.

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