Bing is testing sponsored results without favicons, showing just the website name and URL a design choice that may reduce brand recognition for advertisers.
Bing is now testing sponsored results without favicons. I spotted this while searching for something on Bing — the sponsored results appeared with just the website name and URL below it, no favicon included.
Here is a screenshot of how it looks.
Showing sponsored results without favicons feels a bit off, and personally, I’m not like of this test, since favicons play an important role in helping users quickly recognize a website.
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