A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site’s log files. In today’s Organic Search Engine Optimization column, “Conducting a Redirect Audit on Your Web Site,” Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover visitors you may be losing due to technical issues.
SEW Experts: Conducting a Redirect Audit on Your Web Site
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