SEW Experts: Content Ad Campaign Keyword Strategy Revisited – Part 2

A keyword-targeted content ad group’s keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites’ pages. In today’s Content Advertising column, “Content Ad Campaign Keyword Strategy Revisited – Part 2,” David Szetela goes through this keyword research process with an imaginary site.