Going to industry conferences is expensive, no doubt. But it would cost you more in the end if you let your competition get an edge on you. Actually, if you crunch the numbers, you may find that you could get a five-fold return on your investment in attending and getting to a show like SES Chicago.
In today’s SearchDay, “20,000 Reasons to Attend SES Chicago,” Greg Jarboe does the math for you, so you can go back to your boss and justify the expense.
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of cutting edge knowledge and tools needed to traverse the digital landscape.
The leading search and social marketing event, SES Chicago, is over and marketers are heading home after learning the latest strategies and stats on topics such as SEO, PPC, social, mobile, and video. Here's a roundup of SES Chicago 2011 coverage.
Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage.
We use cookies to understand how our site is used and to improve it. Cookie policy