Yes it is Rocket Science – at least that is the name of the reality programming company Yahoo just signed a production deal with, according to AdWeek.com
This contract and a couple of others Yahoo has signed recently reflects the importance the company is placing on developing their portal’s content and presence.
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead?
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.