Highlights from the SEW Blog: August 6, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • Bye Bye Supplemental
    Predictably, the Google post announcing that the supplemental label is gone has predictable resulted in a firestorm of commentary.
  • What Else Can You Do to Get Indexed?
    SEOs pay a lot of attention to issues like duplicate content, link building, and link structure. But they might want to think more about proper Web development methodology.
  • SEW Experts: Avoiding Cookie Cutter SEO
    Mark Jackson explains why no two Web sites are created equal.
  • SEW Experts: Think You’re Done With SEO? Think Again
    Aaron Shear explains that search engine optimization is never a one-time process; it takes time and constant tuning to stay on top of the rankings.

Search Advertising

  • Commission Junction Offering Search Marketing Services
    Affiliate marketing giant Commission Junction wants to start offering search marketing services.
  • Camoflage Your PPC Ads From Competitors
    EngineReady has shared a great tip about camoflaging your ppc ads from your competitors
  • Google’s New Behavioral Targeting For AdWords Reviewed
    Zachary Rodgers over at ClickZ has written a good overview of the recent addition of behavioral targeting by Google AdWords.
  • SEW Experts: PR Pros Make Great Search Marketers
    Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate in “The Search.”

Linking Issues & Social Media

  • Cross Linking Between Sites
    Before you begin cross-linking sites, consider the user’s perspective and whether the crosslinks provide value.
  • SEW Experts: Understanding the Definition of Link Building
    Sage Lewis gives you his definition of link building, and by understanding that definition, you can create a link-building campaign that is truly effective.
  • Microsoft to acquire Social Media Sites?
    It would be a very smart move for Microsoft to acquire Facebook, and potentially Digg as well. But it’s not likely to happen.

Analytics & ROI

  • 11 Cool Things with HBX Analytics
    Eric Enge continues his series on Web analytics applications.
  • SEW Experts: The Impact of Comparison Shopping Sites on E-Commerce Sales
    Eric Enge discusses comparison-shopping sites, and their impact on buying decisions, resulting in shorter conversion times.
  • Google Analytics Up and Running Again
    Many Google Analytics users were subject to a temporary reporting delay over the weekend, which seems to be resolved now.
  • Alexa Toolbar Accuracy and Uses
    Philipp Lenssen at Google Blogoscoped posted yesterday about how the accuracy of Alexa data is really poor.

Local & Mobile Search

  • SES, Local and The Kelsey Group
    Incisive Media’s Search Engine Strategies announced a partnership with The Kelsey Group that will enhance the content at both companies’ events by combining their collective focus and expertise.
  • The Gphone and Mobile Local Search
    The Wall Street Journal reports today that we could be getting closer to the realization of the long-rumored Google phone.
  • Large Scale Bulk Spam Uploaded to Google Maps
    Mike Blumenthal has uncovered a case where a computer repair company is using mass uploads to Google Maps to generate national business.
  • Metacrawler Obovo.com Goes Mobile
    Obovo.com, a metacrawler search portal, which searches and returns results from MSN Live Search, Gigablast, LookSmart, and Alexa is now available through mobile devices.

Vertical & Specialty Search

  • SEW Experts: Travel Search: Up Close and Personal
    SES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry.
  • Hug the Reservations
    If you listen to some of the Travel Search competitors, then you might come to this same conclusion too. The prime opportunities are “hugging” or driving demand for travel reservations.
  • SEW Experts: Taking Off at SES Travel Edition
    Kevin Ryan returns from the recent SES Travel event in Seattle with carry on, sage advice.
  • Spock Launching People Search Engine, Not Going to the Dogs
    Do a search for boxer on Google and you get a bunch of dog sites – reasonable unless you are looking for people. Do a search on Spock Inc.’s soon to be released engine and you get info on California Sen. Barbara Boxer and Muhammad Ali.
  • Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire
    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market.
  • Google Adding Copyright Filters To YouTube
    During a copyright-infringement lawsuit hearing involving Viacom and Google, a Google attorney told the judge the company was working “very intensely” on a video recognition technology.

Small Business/Big Brand SEM

  • Google Algo Change Hurting Larger Sites
    Seems recent changes at Google have impacted some of the larger established players on the web.

In-House & Outsourcing

  • SEW Experts: SEM Support Tools for Enterprise-Level Projects
    Chris Boggs tells you about the latest SEO tools for enterprise-level projects and diagnostic tools that provide site-specific SEO recommendations.
  • Training a New SEO
    One of the interesting challenges in managing an SEO company is training new people to be top notch SEOs. Eric Enge shares 8 things to consider when taking on the task of training an SEO generalist.

SEM Industry Issues

  • LookSmart Loses CEO Hills
    LookSmart’s CEO David Hills resigned effective today, but will continue in an advisor capacity until a replacement is chosen.

Searching/Search Technologies

  • New Yahoo comScore Study on Shopping Behavior
    The study released this week reaffirms that shoppers who pre-shop products on the Web in fact purchase more at off-line stores.
  • Microsoft Mashup Tool PopFly Examined
    John Montgomery, group program manager of Popfly – Microsoft’s MashUp application – told eWeek that he thought if he did not start the non-programmer development tool no-one at Microsoft would have.

More from the SEW Blog

  • Congress To Investigate Yahoo’s Role In China Arrest
    House Foreign Affairs Chairman Tom Lantos ordered an investigation after documents were released that raised questions about what Yahoo knew when it shared information with authorities about a Chinese journalist.
  • AOL Rumored To Be Changing Name to TMZ
    Bill Hartzer is reporting that AOL is moving towards changing its name to TMZ – the large entertainment site.
  • Google Finance Canada Launching Tomorrow
    Despite a glitch in naming the date of launch on their blog, Google Finance will start in Canada tomorrow.
  • Google Has Fastest Growing Brand
    Interbrand, the brand monitoring company, has found Google to have the fastest growing brand of 2007.
  • BBC launches Internet TV service
    On Friday, the BBC launched its online television service iPlayer, which allows viewers to download programs from the previous seven days.
  • Deloitte media-consumption study finds user-generated content spans generations
    According to a new study by Deloitte, about 51% of US consumers are interested in watching and reading content created by others, not just stuff crafted by the big Hollywood companies and TV networks.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye

Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask.