Search Headlines & Links: August 2, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Commission Junction Offering Search Marketing Services
    Affiliate marketing giant Commission Junction wants to start offering search marketing services.
  • LookSmart Loses CEO Hills
    LookSmart’s CEO David Hills resigned effective today, but will continue in an advisor capacity until a replacement is chosen.
  • Cross Linking Between Sites
    Before you begin cross-linking sites, consider the user’s perspective and whether the crosslinks provide value.
  • Camoflage Your PPC Ads From Competitors
    EngineReady has shared a great tip about camoflaging your ppc ads from your competitors
  • Google’s New Behavioral Targeting For AdWords Reviewed
    Zachary Rodgers over at ClickZ has written a good overview of the recent addition of behavioral targeting by Google AdWords.
  • The Gphone and Mobile Local Search
    The Wall Street Journal reports today that we could be getting closer to the realization of the long-rumored Google phone.
  • Hug the Reservations
    If you listen to some of the Travel Search competitors, then you might come to this same conclusion too. The prime opportunities are “hugging” or driving demand for travel reservations.
  • SEW Experts: Understanding the Definition of Link Building
    Sage Lewis gives you his definition of link building, and by understanding that definition, you can create a link-building campaign that is truly effective.

Headlines & News from Elsewhere:

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