John Marshall Leaving Clicktracks

John Marshall, founder and CEO of Clicktracks is leaving the company. I learned this today from the Occam’s Razor blog written by Avinash Kaushik. I must admit that I was a bit shocked to see the news.

I began my own, so far, brief journey into the world of web analytics because of a blog post written by Rand Fishkin offering a Free Link bait Idea. This post by Rand resulted in our launching a major web analytics survey, and culminated in our 2007 Web Analytics Shootout Interim Report.

Very early in that journey, I found myself at SES Chicago, and I walked up to the booth at Clicktracks. Standing out in front of the booth was a tall man wearing a suit. Shortly I found myself discussing web analytics with him, and he was incredibly open and friendly. The man, of course, was John Marshall, CEO of Clicktracks.

He kept on talking about what a great opportunity it was for him to talk to someone like me. This was a bit baffling to me, as I was a web analytics rookie at the time, and I was asking for all kinds of free help from his company.

Since that time, I have had many dialogues with John. He is always willing to talk about web analytics, and never seemed to be selling. He simply helped me when I asked. Clicktracks will miss having a great spokesperson as their leader. According to Avinash, John already has some new things planned. We will just have to wait a while to find out what John will be doing next.

More in Analytics

View more
Analytics

Bing Ads Launches Universal Event Tracking

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.

Analytics

Google Analytics Helps You Filter Spider and Bot Traffic

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.