24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers can now manage mobile search campaigns in the same interface as Web-based paid search, search engine optimization (SEO), and feed management.
As Enid Burns notes in her ClickZ News story, this upgrade comes one week after the digital marketing firm implemented mobile within its Open AdStream platform for managing display ads.
SEO experts from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs gauge what Google's latest "Full Coverage" feature means for mobile SERPs
Productsup's Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.
70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate of clicks.
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