PPC Wish Lists, Part 3

Kevin Lee wraps up his PPC advertisers’ wishlist for search engines in his ClickZ column today. Included in the final installment are a way to bid-boost Google’s ads that appear on AOL, more click-specific data passed by URL, and better customer communications.

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Four ways you can use AI to optimize your AdWords campaigns

As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.