Google Mixes Videos in Organic Result

Looks like Google is experimenting with including videos in the organic results. Razvan Antonescu while searching in Google for “nightwish videos,” was served a Plusbox with a link reading “show video,” in the search results right along with the textual snippet from the Google Video entry. He includes a screenshot of the results showing the video delivered right in with the serps. Plusboxes have been used previously for finance and maps. They are a good way for users to navigate to the video (or other type of) content without having to shift to the specialized engine. I was unable to replicate Razvan’s results but will be on the lookout for additional instances.