ComScore Networks has teamed up with John Battelle’s Federated Media (FM) Publishing for a research and development initiative to come up with a way to measure audiences of blogs and community-driven sites. As part of the research, comScore will build a database using a customized weighting and projection system, which is intended to more accurately measure audience size and demographics that have previously been available from comScore only for larger sites.
ComScore, FM Team Up for Analytics Research
Want SEW higher in your Google results?Add as a preferred source
More in Analytics
View moreFacebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers.
4 Ways to Increase Average Order Value
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic.