The page you requested doesn't exist

We could not locate the page: /sew/opinion/2419286/how-the-google-display-network-boosts-search-ppc-performance-a-case-study

Try one of the featured posts or search the archive below.

Don't risk becoming invisible to modern buyers | SEW Weekly Digest

Learn how to prepare yourself for the AI-centric search landscape

Zihan Lyu

AI in SEOAI in SEO

+2+2

Apr 15, 2025

AI Agents Are Making Search Decisions for You – Is Your Site Ready?

Agentic AI systems are changing how content is discovered, selected, and acted on—making machine accessibility as critical as human readability.

Search Engine Watch

Weekly NewsletterWeekly Newsletter

Apr 10, 2025

How to Train ChatGPT to Recommend Your SaaS Brand | SEW Weekly Digest

without spending a cent!

Zihan Lyu

SEO Best PracticesSEO Best Practices

+1+1

Apr 08, 2025

How to Train ChatGPT to Recommend Your SaaS Brand

without spending a cent!

Search Engine Watch

Weekly NewsletterWeekly Newsletter

Apr 03, 2025

AI crawlers are wrecking your analytics and bandwidth | SEW Weekly Digest

Plus: Google’s core update just reset the SEO rulebook

Zihan Lyu

SEO StrategySEO Strategy

Apr 01, 2025

SEO: A Lost Cause for Services Firms?

The SaaS playbook doesn’t work for service firms. The buying journey is too complex. To stand out, you need interview-driven, story-focused assets (not SEO).

James De Roche, Founder @ Lead Comet

Weekly NewsletterWeekly Newsletter

Mar 27, 2025

SEO that scales—what SaaS brands can teach you | SEW Weekly Digest

Plus: AI’s impact on search trends

Zihan Lyu

Technical SEOTechnical SEO

+2+2

Mar 27, 2025

Rethinking Growth and the Role of Enterprise SEO in Scaling SaaS Brands

With rising acquisition costs and complex buyer journeys, SaaS companies are turning to enterprise SEO as a strategic growth engine that drives long-term revenue.

Search Engine Watch