Google’s Universal Cart gives shoppers fewer reasons to leave Search
Price-drop and restock alerts give Google a way to bring undecided shoppers back, while retailers remain responsible for the sale.
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SEO
Bing tests bold breadcrumb text in search result URLs
Bing is testing bold formatting for the breadcrumb portion of URLs in search results, while keeping…
SEOIs a Google October 2026 update rolling out? Forum reports say yes, Google’s dashboard says no
Forum reports point to Discover and News drops, but Google's last confirmed change ended October 8.
SEO NewsGoogle tests direct tab sharing with AI Mode in Chrome
Google is testing a new tab-sharing option for AI Mode that lets Chrome users start new…
Content
Long-tail keywords in 2027: how to turn specific searches into useful pages
Find searches your readers care about, work out which ones belong together, and decide where you…
SEO NewsGoogle’s Canvas in AI Mode Appears to Be Rolling Out in India
Google appears to be expanding Canvas in AI Mode beyond the U.S. The feature has surfaced…
SEOHow to use meta tags for SEO in 2027
Understand what titles, descriptions and robots settings do before you change the boxes beneath your next…
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PPC
Google tests new ad format below AI Overviews
Google is testing a new ad format below AI Overviews, with an image on the left…
PPCGoogle Ads launches Automotive Model Feeds for OEMs in beta
Google Ads has opened Automotive Model Feeds, called ‘Vehicle Top Ads’ in beta, to OEMs in…
PPCBing adds white arrows to sitelinks in ads
Bing is testing a new sitelink design with a white arrow beside each link on ads,…
SEO
Bing tests gift icon on the Shopping tab
Bing is testing a gift icon on its Shopping tab, a small visual change that leaves…
PPCChatGPT tests CTA buttons for ads
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a…
AI SearchYour ChatGPT traffic may be hiding in Direct
Missing source information on some ChatGPT links is complicating referral reports, while rank trackers are dealing…