22 black hat SEO techniques to avoid, ranked by potential damage
Mass-produced content, manufactured links and deceptive pages can leave a business with a much larger cleanup job than its SEO budget allowed for. Here is what to recognise, what the…
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Digital Marketing
Google Trends for product research: I almost mistook a spike for real demand
Google Trends flagged Amazon Pokémon TCG as a breakout. I checked four timeframes, switched to Shopping…
AI SearchGoogle is turning local Knowledge Panels into AI Overviews
Google is testing AI Overviews inside local business panels, giving its AI a bigger role in…
SEO NewsGA4’s Singapore bot problem is back, and some of it now looks almost human
Publishers and site owners are reporting another wave of suspicious traffic from Singapore, with Google Analytics…
SEO News
Bing tests showing favicons in Shopping ad results
Bing is testing favicons within Shopping ad results, following a similar change recently seen on Google…
SEOGoogle AI Mode now showing more organic products for ecommerce queries
Google AI Mode appears to be showing more organic products for ecommerce queries, part of a…
PPCGoogle tests another new loading animation for sponsored results
Google is testing another loading animation for sponsored results, this time mirroring the loading style used…
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Google Free Listings now shows Visit site button in product grid
Google Free Listings is now showing a clickable 'Visit site' button alongside price and website name…
SEO NewsWikipedia plans to test Google Preferred Sources as search traffic falls
Wikipedia wants to find out whether asking Google visitors to mark it as a Preferred Source…
AI SearchReddit Answers is summarizing the Reddit out of… Reddit
A large-scale audit found Reddit's AI search favors already-visible comments and strips much of the first-person…
Digital Marketing
Meta One turns Instagram post links into a paid feature
Meta One puts links in Instagram posts, four at a time
IndustryGoogle ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher…
SEO NewsPerplexity is betting on creators as AI search’s new distribution layer
Perplexity is putting multimillion-dollar budgets behind creator campaigns as brands increasingly look at creator content as…