The page you requested doesn't exist

We could not locate the page: /2016/11/28/off-page-pr-everything-you-need-to-know-about-changes-to-the-local-press

Try one of the featured posts or search the archive below.

AI crawlers are wrecking your analytics and bandwidth | SEW Weekly Digest

Plus: Google’s core update just reset the SEO rulebook

Zihan Lyu

SEO StrategySEO Strategy

Apr 01, 2025

SEO: A Lost Cause for Services Firms?

The SaaS playbook doesn’t work for service firms. The buying journey is too complex. To stand out, you need interview-driven, story-focused assets (not SEO).

James De Roche, Founder @ Lead Comet

Weekly NewsletterWeekly Newsletter

Mar 27, 2025

SEO that scales—what SaaS brands can teach you | SEW Weekly Digest

Plus: AI’s impact on search trends

Zihan Lyu

Technical SEOTechnical SEO

+2+2

Mar 27, 2025

Rethinking Growth and the Role of Enterprise SEO in Scaling SaaS Brands

With rising acquisition costs and complex buyer journeys, SaaS companies are turning to enterprise SEO as a strategic growth engine that drives long-term revenue.

Search Engine Watch

Mar 20, 2025

🔥 SEO meets AI: The big shifts you can’t ignore | SEW Weekly Digest

Clicks are disappearing—How to stay on top of search

Marina Mouka

SEO Best PracticesSEO Best Practices

+3+3

Mar 20, 2025

AI’s Taking Over Search—Is Your Content Ready to Play?

Google’s AI Overviews are reshaping SEO, reducing clicks while prioritizing AI-generated summaries.

Search Engine Watch

Weekly NewsletterWeekly Newsletter

Mar 13, 2025

⚠️ The hidden SEO mistakes killing rankings | SEW Weekly Digest

Slow sites are losing rankings—who’s next?

Zihan Lyu

eCommerce SEOeCommerce SEO

+1+1

Mar 12, 2025

What Really Matters for eCommerce SEO in 2025

Search engines are prioritizing intent, AI is rewriting how users find products, and content quality matters more than ever.

Search Engine Watch

Weekly NewsletterWeekly Newsletter

Mar 06, 2025

⚙️Optimize for Google’s SGE 2.0 → Stay visible and engaging | SEW Weekly Digest

Learn to structure content for AI-driven search results.

Zihan Lyu

SEO Best PracticesSEO Best Practices

+1+1

Mar 06, 2025

SaaS Link Building: Top 5 Strategies to Build Powerful Links

Link building remains a key SEO factor, yet many companies fail to see strong ROI. This guide reveals five proven strategies to boost your website’s authority and drive targeted traffic.