Search Engine Watch > Industry > Google and NBA.com Team Up on Live Results

Google and NBA.com Team Up on Live Results

Google has joined forces with NBA.com to bring real-time game scores, schedules, and standings to Google’s search results. Last month, Google struck a similar deal with NHL.com.

These results also include links to game previews, ongoing live updates, and game recaps. If you search for [nba] on Google, you’ll get instant score updates:

nba.png

Or if you’re just interested in your local team or a favorite team (e.g., [celtics], [lakers], [cavaliers], [heat], etc.), just type in the team name and you’ll get only that team.

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