Search Engine Watch > Industry > Tis the Season to Procrastinate: 38% of Christmas Shopping to Be Done This Week

Tis the Season to Procrastinate: 38% of Christmas Shopping to Be Done This Week

The Google Retail blog has been good at passing along juicy little nuggets of data regarding the holidays. The latest does not disappoint. And it explains why you can’t find a parking space at the mall.

As of this past Sunday, the average shopper had 38% of their shopping left to complete. Perhaps, the East Coast snowstorm didn’t help. Then again, you could have at least researched gift ideas while curled up on your couch and roasting chestnuts on an open fire.

But noOOooo. 14% of you haven’t even started researching. 17% haven’t even bought a single gift.

I have a feeling some last minute e-gift certificates will be purchased Thursday night, say, around midnight.

Leave a Reply

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

3y
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

3y
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

3y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

3y