eBay Selects Click Forensics to Fight Click Fraud
eBay has tapped Click Forensics to help them fight fraudulent clicks and low quality traffic on their site.
“It is crucial that we deliver the highest quality traffic to our advertising partners, and working with Click Forensics will help ensure that we are doing just that,” said Alexis Van De Wyer, director of advertising at eBay Inc.
The relationship will affect the eBay Partner Network and the eBay AdCommerce Unit. AdCommerce allows merchants to buy cost-per-click (CPC) ads that are triggered by keyword searches.
“eBay is committed to delivering the highest quality traffic to its advertiser merchants,” said Paul Pellman, CEO of Click Forensics, Inc. “We look forward to collaborating closely with eBay to continually improve and enhance both our platforms for the benefit of online advertisers.”
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